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Doruntina Murtezaj, Anton Hantschmann, Viktorija Paneva, Florian Alt
Face the Fake: Game-Based Deepfake Awareness on Interactive Public Displays
In MUM '26: Proceedings of the 25th International Conference on Mobile and Ubiquitous Multimedia. November 8, 2026. Association for Computing Machinery, New York, NY, USA. DOI: https://doi.org/10.1145/3861188.3861230 (bib)

Deepfakes pose a growing societal challenge, creating a need for accessible interventions that help people critically reflect on synthetic media. We present Face the Fake, a game-based application that brings deepfake awareness to an interactive public display. The application invites passersby to distinguish between authentic and manipulated videos and provides immediate feedback and detection strategies. We examined its use through an exploratory two-phase field deployment in a university setting, combining interaction logs with post-interaction survey data. The findings indicate that participants engaged with the application, perceived the detection strategies as informative, and reported increased motivation to learn about deepfakes and greater confidence in recognizing them. The unattended deployment further illustrates the opportunities and practical challenges associated with voluntary interaction in public settings. This work contributes the design and implementation of Face the Fake, insights from its real-world deployment, and considerations for designing future public AI-literacy interventions.