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Jörg Müller, Florian Alt, Daniel Michelis
Introduction to Pervasive Advertising
In Pervasive Advertising. September 1, 2011. Springer Limited London. DOI: https://doi.org/10.1007/978-0-85729-352-7_1 (bib)

As pervasive computing technologies leave the labs, they are starting tobe used for the purpose of advertising. Pervasive Advertising has the potential toaffect everyone’s life, but it seems that a knowledge gap is preventing us fromshaping this development in a meaningful way. In particular, many marketing andadvertising professionals have an expert understanding of their trade, but are unawareof recent advances in pervasive computing technologies, the opportunitiesthey offer, and the challenges they pose. Similarly, many pervasive computing researchersand professionals are on top of the recent technological advances, butlack basic marketing and advertising expertise and therefore an understanding ofhow their technology can influence these fields. This book is intended to close thisgap and provide the means to meaningfully shape the future of pervasive advertising.